Resource May 17, 2021

NPCA & Nature Valley: 2021 Next Generation Impact Initiatives

Nature Valley has donated $50,000 to NPCA to support the advancement of the next generation of park advocates – and the important park protection work ahead! – by funding impact initiatives led by members of our young leaders councils and Next Generation Advisory Council.

Partners since 2009, National Parks Conservation Association and Nature Valley are working together throughout 2021 to advance leadership opportunities for the next generation of park advocates. Nature Valley has donated $50,000 to NPCA to fund the expansion and amplification of our young leaders councils and Next Generation Advisory Council.

Throughout the summer and fall, our council members will be working on impact initiatives ranging from the creation of park guides to hosting local community events and even launching a podcast and a magazine! The initiatives intend to create greater accessibility to park sites across the nation while bringing calls-to-action and information about national park protection to new audiences.

Looking for ways to become involved with NPCA and national park protection? Check out the links below! And be sure to follow us on Instagram (@NPCAPics, @Nature_Valley) and Twitter (@NPCA, @NatureValley) over the coming months as we share our council members’ impact and stories.

Since 2009, NPCA’s partnership with Nature Valley, and the nearly $4 million donated to-date, has helped protect and preserve – as well as raise awareness for ways to enjoy and give back to – our national parks.

Read more from NPCA

  • Blog Post

    Why Draining Mojave’s Aquifer is a Really Bad Idea

    Feb 2026 | By Chance Wilcox

    Pulling water from the Mojave Desert would damage prized national parkland and deepen water insecurity for communities. Here are frequently asked questions about the latest attempt by Cadiz Inc. to…

  • Blog Post

    Which Presidents Have Created the Most National Monuments?

    Feb 2026 | By Angela Gonzales, Linda Coutant

    Presidents from both political parties have used the Antiquities Act to preserve the landscapes and historic places that help tell America's story. Some of these stories are now being threatened…

  • Blog Post

    Inside the FY26 National Park Service Budget

    Feb 2026 | By John Garder

    In January, park advocates across the country celebrated the passage of the fiscal year 2026 funding bill that includes the National Park Service budget. But what does this hard-won funding…